CLIENT
An Order Of Bling

DISCIPLINE
Branding
Art Direction

Record Love : Where master craftsmanship meets eccentricity. OfB launches the Record Love Collection.

Multiple empty glasses on a person's hand resting on a red velvet surface.
A glass of alcohol on a velvet red cushion with two black record-shaped objects in front, a cigarette and a glass pipe on the right side, and a red striped background.
Optical illusion with black outlined arrows and letters forming a pattern that can be seen as multiple images, including a face or a geometric design.

Gem Vinyl Jewels – Our Symbol of Love.

Celebrating modernity, irrelevant opulence and creating conversation-starting bodies of work that will last for generations, An Order of Bling is a jewellery brand that has much to say.

Person lying on red carpet holding a magazine with a woman on the cover, an electric guitar to the side, in a black leather jacket and white shirt.
Black and white image of a person with curly hair and sunglasses, crouching and leaning forward. Overlaid text says 'RECORD LOVE' with a play button and arrow icon.
A hand with red painted nails holding a wine glass in front of a dark red curtain, with a metallic object in the glass that appears to be a battery.

As an extension of OfB’s wit, soul and artistry, The Record Love Collection was conceived as an ode to the client’s recollection of listening to music with her Father on his turntable.

This particular memory incited a drive within her to cement this value into an art piece that can be worn and adorned by anyone who has felt moved by similar experiences with music and unbridled love.

Close-up of a vintage record, a white label with black text reading "RECORD LOVE by AN ORDER OF BLING," on a red satin fabric background.
Design template featuring the word "RECORD" in large bold letters, with various logo and badge designs related to "Record Love" and phrases "An Order of Bling" and decorative elements, set on a white background.
A pink and purple background with various vinyl records and album covers floating in space, including one with a woman holding a beer glass and another with a woman holding a record.

In order to capture the right emotions and social meaning in this collection, we developed an art direction that categorises these moments in different music genres and moods, evoking various different perspectives of how love can take shape as well as the multifaceted dimensions the collection has to offer.

Close-up of a hand placing a small, shiny, square-shaped object into a metal box, with scattered similar objects on a dark surface, and a reflective, textured background.
Gold chains, black vinyl records, and round paper tags with the words "GOLD WISH" on a black background with a blue textured cloth.
Three posters on a concrete wall, with a bicycle parked below the left poster and a green plant on the right side. The middle poster features a vinyl record with text saying 'RECORD LOVE' repeated three times. The right poster shows a person with long hair dipping their finger into a glass of drink with a small disco ball on top.
Three promotional images for Record Love by An Order of Bling, featuring jewelry, sound equipment, and a cheese grater.

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