CLIENT
Bata Heritage

DISCIPLINE
Event Identity
Art Direction

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AWARDS
Platinum
MUSE AWARDS

Bata x Coke Collab :
The Real Thing

We were entrusted by Bata Heritage to help brand their collaboration with the world’s second famous drink, right before beloved water, Coca-Cola. This unique union gave birth to a collection of limited edition Bata sneakers imprinted with one of the most iconic logos known to man.

Design for a project featuring the Coca-Cola logo, with the text 'since 1894' and the note '(the real thing)'.
Close-up of a white paper with embossed shoe patterns and red text that says "The Real Thing."
Line drawing of various sneaker styles arranged in rows
Collection of white and red Coca-Cola themed sneakers and shoes displayed on a white surface with a red background on the left side.
A red Coca-Cola soda can with a silver top, featuring the Coca-Cola logo and branding.

While these fresh kicks were the epitome of chic, they still needed help designing digital and physical collaterals to complement the one-of-a-kind collection. That’s where we came in.

A pair of white sneakers with red Coca-Cola branding and Japanese text, displayed on a white surface with a blurred background.
Red background with white text displaying 'Bata Heritage Since 1894'.
Pair of white sneakers with red laces and Coca-Cola logo patterns on a white surface, placed on a red background with taped edges, plus two additional images showing different angles of the sneakers.
Close-up of a person sitting on a wooden bench, wearing black shorts, a red shirt, and pink patterned sneakers, with their legs crossed.

COURAGE IS
HALFWAY TO SUCCESS

— Tomas Bata

“The Real Thing” was the tagline chosen for this campaign - adopted from Coca-Cola’s slogan widely used in the 70’s. Naturally, we designed the Street Style Report/Lookbook to perfectly encapsulate this raw authenticity of the stories and photographs the collaboration aimed to share. Our priority was to visually highlight the individuality of the diverse subjects and at the same time manifest the energy these soles brought in every page.

Illustration of a red sneaker with the word 'love' written in white cursive script emerging from the shoe.
A grid of 25 red X marks on a white background arranged in five rows and five columns.
Collage of shoes and urban scenes, featuring a person sitting on a curb with white sneakers and a white bag, and another person standing with white sneakers on a sidewalk.
A photo of two pairs of red sneakers with white designs on a white background, taped to a black surface.

To deliver a more immersive experience online, we created bite-sized videos to amplify the inimitable tie-up that worked in harmony with the street vibe we moulded. The result garnered positive engagement beyond our expectations and was well received across the globe.

Pair of red sneakers with white laces and a Coca-Cola logo design on the side, positioned next to Coca-Cola branded magazines or booklets with red and white coloring and Coca-Cola logos on the covers.
Open magazine showing a photograph of a man sitting on a ledge outdoors with buildings in the background, a pair of white sneakers with red accents, and text about Coca-Cola and design.
A display of Coca-Cola themed sneakers in various styles and colors, with promotional materials and photographs showcasing the shoes.
A brochure with Coca-Cola branding on a red background, featuring images of shoes and text related to street style.

The Perfect Addition to the Perfect Edition

To elevate the ruggedness and vitality of the streets, we realised they needed an element no stranger to those who believe in keeping it real. The custom made longboards we designed symbolises what The Real Thing stood for while preserving the exclusivity of this unity. It features the collaboration logo we designed to distinctively express the rarity of this companion that pairs gracefully with the limited edition shoes. 

Red skateboard with white and red sneakers on top, on gray pavement.
Display window showcasing Coca-Cola themed shoes and packaging with red, white, and black cosmetics and fashion elements.
Red background with white wave and the text 'Bata Heritage since 1894' along with a simple white outline of a bottle.

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