CLIENT
Dr. K Lab

DISCIPLINE
Branding
Identity
Art Direction

Dr. K Lab : A new line of dietary supplements for the Myanmar market.

A promotional graphic for Dr. K Lab featuring an orange background with a centered white circle. Inside the circle, the text reads 'Dr. K Lab' in large, orange letters. Small white text at the top says 'Better Health,' and at the bottom, it states 'One supplement at a time.'
Several yellow lemons arranged on a white surface with some leaves, with a gray background and large orange text overlay that reads "I'm The Healthy Type."

A healthier life is a happier life. 

With Dr. K Lab, we were commissioned to develop a line of dietary supplements based on the promises that the brand was founded upon: to provide a comprehensive range of vitamins, minerals and wellness plus speciality formulas that cater to the Myanmar market. 

From the name, brand identity, supplement packaging to its storefront design, we carefully formulated the Dr. K brand as an educator, an advocate and a purveyor of optimal health and wellness.

A bottle of Dr. K's Lab vitamin supplement with a brown cap and orange label, placed on a rusty metallic surface against a solid brown background.
A bottle of dietary supplement labeled 'Drink Lab' with orange and white packaging, containing vitamins with benefits like supporting immune system, boosting antioxidants, and activity, set against an orange background.
A color palette featuring five groups of colors labeled Vibrant, Rich, Calm, and Invigorating, with swatches of orange, purple, yellow, teal, dark blue, gray, and orange-red hues.
A smartphone with an orange, a green leaf, a white paper, and black and orange text that reads 'Making You Smile' on the screen.
An orange mandarin with a green leaf and stem resting on a blue ceramic hand sculpture. Nearby is a brown bottle labeled 'C+ Boost' vitamins with white tablets beside it against a white background.
A teal-colored dietary supplement box labeled 'fort+' with a graphic of joints and supporting text, placed on a beige surface, casting a shadow.
A hand holding a purple box labeled 'bwa' with text indicating it contains 90 capsules of a rejuvenating formula for hair, skin, and nails, against a background with shadows.

Under the Dr. K Lab master brand, we further developed 5 sub-brands that categorised each group of products with their unique functions for their customers.

Vitify, for vitamins and essential minerals
Fend, for defensive formulas
Fortify, for strengthening formulas
BWA, for beauty formulas
Dominate, for sports formulas

Display of marketing materials on a desk, including white and orange brochures for Dr.K Lab, a tablet showing a product launch presentation, and a blurred background with a plant.
A desk setup with various office supplies including a pen, business cards, and branded paper materials from Dr. Lab, arranged on a pink surface.
Computer and smartphone on a desk displaying brand guidelines and a message from Dr. K Lab.
Stack of orange business cards with white text reading 'Dr. K Lab' and contact information on a white background.
Close-up of embroidered text on black fabric, with the letters 'D.I.K' in orange and part of the word 'tech' in gray.

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