CLIENT
IG Asia
DISCIPLINE
Advertising
Concept
Art Direction
Nothing kills you with the wrong tool. Make the right move with IG Asia.
↑ WATCH 15s TVC: THE SURGEON
In the highly speculative nature of CFD trading, one miscalculated risk can derail a well-planned strategy. Important trade decisions are akin to high-profile scenarios: it’s either a hit or a miss. You don’t want to be caught at the losing end, especially when you know you can win.
Don’t let the wrong tools stop you from achieving your goals. Trade with IG Asia, the world’s leading CFD trading platform instead.
↑ WATCH 15s TVC: THE RUNNER
↑ WATCH 15s TVC: THE DRUMMER
Running for first pole position? Don’t risk it with the wrong shoes. A grand music performance? Don’t risk it with a pair of chopsticks. Performing a surgical wound closure? Don’t risk it with the wrong stapler.
The videos we made feature three life-changing moments, comically ruined by the wrong tools - driving the message of the campaign as a whole.
We placed an emphasis on the idea of ‘using the wrong tools’ while weaving a smart message into each series. Pursuing an unorthodox art direction that’s seemingly unrelated to trading while maintaining a sense of familiarity, we drew in viewers to take a look at the videos and the brand’s website too.
Following this, we placed adaptations on train station billboards, bus wraps as well as broadcast media spots throughout Singapore’s CBD area.
