CLIENT
Merz Aesthetics (Radiesse)

DISCIPLINE
Advertising
Art Direction

Rebuilding the foundation of youth with Radiesse Biostimulation

Billboard advertising Radiesse dermal filler product featuring a woman with clear skin and dark hair, with a smaller black and white photo of the same woman in a different pose.

Commissioned by MERZ Aesthetics - a globally renowned aesthetics company offering various skin enhancement products, we were tasked with developing a series of collaterals for one of their key products - Radiesse. 

Radiesse is known to be a unique structural filler and bio-stimulator that allows collagen and elastin production - giving one contours, suppleness and ultimately, confidence. Bearing these in mind, we developed visuals that portrayed what Radiesse has to offer.

Two hands, one darker skin and one lighter skin, gently touching each other.
Close-up of a woman's face with her hand near her mouth, showing clear skin, full lips, and a gentle expression. Part of a blue skincare product box with the text 'Radiesse+' and related details is visible on the left side of the image.

From casting talents with very specific facial features to crafting artworks that showcase the unique features of the product, we crafted an artwork that uses a bright background highlighted in white and blue accents, alongside a clear shiny ball that represents a supercharged fluid, ever ready to provide skin restoration. 

We communicated the features through easy-to-understand headers that sought to grab and educate the viewer about Radiesse.

Billboard advertisement with a woman touching her face, promoting skin rejuvenation, collagen, elastin, and contouring, for Radiessé brand.
Packaging for Radiesse skin rejuvenation treatment, showing a woman's face and three icons representing collagen, elastin, and contours.

Lastly, we adapted our key visuals into various collaterals, such as patient brochures alongside social media posts.

An iPhone and an iPad on a wooden surface displaying a skincare advertisement featuring a woman with clear skin. The phone shows a close-up of the woman's face with the text "The only biostimulator that brings your youth back instantly," and the iPad has a larger image with the woman touching her face and the text "Supercharge your inner youth."
Close-up of a woman's face, focusing on her eye, nose, and lips, with a hand gently touching her chin, and part of a beige-colored magazine or poster featuring a black-and-white portrait of a woman.
A brochure featuring close-up photos of a woman's face and neck with promotional text about skincare benefits, placed on a black background.

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