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Reinvent Perspectives through the eyes of six light crafters.

A screenshot of a website with a blue background, featuring a black section with white text and a small white circle, indicating a presentation slide or page about the EOS R System by Canon.

↑ WATCH TEASER

Riding on the success of the EOS R5/R6 launch, the EOS R - Reinvent Perspective campaign showcases six illustrious photographers from six different photographic genres taking their craft to new heights by using Canon’s new mirrorless cameras. The end result was inspirational, breath-taking and humbling all at the same time.

Shot and presented as a mini-series of six videos, our task was to bring audiences into the world and mindscapes of these profoundly talented photographers. In order to immerse them into their journeys while captivating them with each photographer’s stories and endeavours, we associated positive values with the EOS R branding while stroking the aspirations of budding photographers.

Since its inception, the videos and trailers have garnered in excess of 8 million views and counting.

A person with long hair wearing a red jacket lying on a dark surface illuminated by red light, with their eyes closed.
Fashion magazine cover featuring a woman with styled hair and makeup, wearing earrings and a collared shirt, with a red background and the text 'Reinvent Perspectives,' 'Lenne Chai,' and 'Fashion Photography'.

We are elated to collaborate with @Lenne Chai Photography, highly-acclaimed Singaporean fashion photographer based in New York. In this last episode of EOS R System - Reinvent Perspectives), see how Lenne works her magic with trippy lighting techniques to create sensual and alluring images.

LENNE CHAI - PLAY FULL VIDEO HERE

↑ FASHION PHOTOGRAPHY - LENNE CHAI

Black and white photograph of a bird in flight, with wings outstretched, against a dark background.
A person standing on a rock in a forest, looking through a large camera lens towards the sky with sunlight filtering through the trees. The scene features trees and lush greenery.

It has been such a pleasure collaborating with William Tan on the making of this video for Canon Imaging Asia. A professional wildlife photographer, William brought us to the world of bird photography through his lens. It is truly a humbling experience and hope everyone can also do our part to conserve our wildlife and habitats.

WILLIAM TAN - PLAY FULL VIDEO HERE

↑ BIRD PHOTOGRAPHY - WILLIAM TAN

Low-angle view of tall modern skyscrapers under a dark, clear sky.
Interior of a modern multi-story building with a spacious atrium, multiple levels, and a decorative chandelier hanging from the ceiling, designed with an architectural style emphasizing curves and open space.

For most of us, buildings are just construction of concrete and steel. But through the eyes of JefWong Photography, these structures are transformed into awe-inspiring images. Let his photographs take us to places we knew existed but never seen in such unique perspectives. Thank you for sharing your experience with us through this series by Canon Imaging Asia.

JEFFREY WONG - PLAY FULL VIDEO HERE

↑ ARCHITECTURE PHOTOGRAPHY - JEFFREY WONG

A glowing orange candle shaped like a smiley face resting on a dark wooden surface with a shadowy background.
A young man with black hair and glasses holding a camera, looking down, standing outdoors at night with buildings and trees in the background. Overlay of blue-green panel with text including 'Reinvent Perspectives,' 'YEO KAI WEN,' 'HYBRID PHOTOGRAPHY,' and the number '04'.

The second last video features multi-media content creator, Yeo Kai Wen. It was really a super fun project working with him and how he tells the story of a glass artist, Barbara from Refind, who has a heart for sustainability.

YEO KAI WEN - PLAY FULL VIDEO HERE

↑ HYBRID PHOTOGRAPHY - YEO KAI WEN

Close-up of a tiny, shimmering insect with transparent wings walking on a green leaf against a dark background.
A person wearing a gray t-shirt and khaki pants is crouched down inside a dense forest, taking close-up macro photographs of a tree trunk with a camera. The person has a green backpack on and appears focused on capturing details in nature.

Check out the first of six episode of Canon Imaging Asia EOS R System - Reinvent Perspectives. Dive into a the world of macro photography with Lenz Lim Photography and experience whole new realm of photographing arthropod, revealing fascinating details and colours that are rarely seen with our naked eyes.

LENZ LIM - PLAY FULL VIDEO HERE

↑ MACRO PHOTOGRAPHY - LENZ LIM

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