CLIENT
Scotts Square (Wharf Estates)
DISCIPLINE
Illustrations
Art Direction
Marketing & Promo
Where Style Meets
Imagination at Scotts Square
A good shopping experience is one where you can get the things you want while vibing to a mall that you can really associate yourself with.
At the centre of lifestyle and fashion, Scotts Square lets affluent shoppers imagine the art of living. With a mix of curated tenants, the mall sets the stage for those who like to go wild on trends.
For each tactical campaign, we selected a specific theme while pairing them with expenditure and redemption promotional mechanics. An exotic illustration style highlights the artistry behind the brand’s branding.
The elegant yet bold adaptations decorate the mall’s media in forms of prints and digital screen displays, creating a constant pop of visual cues for shoppers as they traverse the space.
Red packets
The expandability of the concept extends to stationary, such as Lunar New Year red packets. Visual elements were woven into the print finishes and fold mechanism, making the redemption appeal attractive in the limited run, with sleeves that are unique to look at, creating a mini ‘wow’ topic between the giver and receiver.
